ADA - when it comes to mobile light and mobile energy

The ADA belongs as Berlin-based company with a long tradition of the leading wholesalers in Berlin and Europe. The center point is the satisfaction of our customers from the wholesale, mail order, online and retail. In partnership with manufacturers and suppliers is a key component of our long-term and forward-looking corporate strategy. 

 "We stand for powerful brands and an extensive service - since 1992."

Everything has started in 1992 with the import and trade of small electrical appliances, such as coffee machines, toasters and electric kettles.In the first year several items of brand batteries were up and resold. Over the years the business with batteries was developed and expanded.

"You grow by individual customer needs or tasks and can fulfill this for 100% satisfaction."

Brands such as Varta, Sony and Panasonic were added to the program and in 1998 the first private brand - CAMELION - was launched. This was followed by the private brands ARCAS, BackRed and Ecolle.